SNOO is the first smart sleeper – and the safest, most effective baby bed ever made.
It was created by Dr. Harvey Karp, world-renowned pediatrician and sleep expert, who collaborated with top industrial designer Yves Béhar and MIT-trained engineers to translate his techniques into the first-ever responsive baby bed.
While most commonly used products are significantly improved over the years, infant beds have essentially remained unchanged for 1,000 years. And yet, parents today face real issues because of sleep deprivation. SNOO assists parents, by acting as a virtual night nurse.
“Getting much sleep?” is a refrain every parent will hear in the first year of their baby’s life. Lack of sleep for new parents is an everyday norm – and yet, it’s a serious issue. Exhaustion can quickly become a critical health problem for both parents and infants.
During a baby’s first year, parents lose approximately 1,000 hours of sleep. Ninety percent of parents say they’re tired or sleep deprived – routinely reaching a level of exhaustion that causes the same level of mental impairment as being drunk. These stressors also provoke hundreds of thousands of cases of postpartum depression (PPD), child neglect/abuse, marital stress, infant sleep deaths, obesity, infections, breastfeeding failure, and severe accidents.
SNOO uses a responsive, robotic system that constantly evaluates a baby’s level of activity. Once turned on, SNOO provides womb-like motion and calming sound throughout the night (exactly what babies enjoy 24/7 in the womb). When the baby fusses, it responds in seconds with increasing motion and sound – just like parents do – to find the right level of sensation for calming the infant. SNOO is often able to calm the fussiest of babies in minutes (when sleep is what the baby needs).
SNOO is the first baby bed that soothes upset babies with a series of four gradually increasing levels of white noise and jiggly motion, which is determined by an advanced algorithm. Once the crying stops, the baby is gradually lulled to sleep as SNOO cycles down, level by level. If crying continues unabated for three minutes, SNOO stops to let the parent know the baby has other needs, like hunger, discomfort, etc. The net result: babies cry less, fall asleep faster and sleep longer. Infants —and parents—get more rest.