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Corporate Identity, Architecture and Design Industry 2017


Corporate Identity, Architecture and Design Industry 2017
Corporate Identity, Architecture and Design Industry 2017

Designers: Demirchelie LLC., Demirchelie LLC., San Francisco, California, USA
Client: Mark Cavagnero Associates, San Francisco, California, USA


Corporate Identity, Architecture and Design Industry 2017
Corporate Identity, Architecture and Design Industry 2017

Project Description

Mark Cavagnero Associates (MCA) is an award-winning San Francisco, California-based architecture firm, founded by Mark Cavagnero, FAIA in 1988.  Demirchelie was brought on as Chief Creative Officer to oversee the efforts and teams in creative direction, marketing, and business development. This effort started with the fundamental principles of brand identity, where Demirchelie spent time with founder Mark Cavagnero and the team to identify core company values and the spirit of MCA, to effectively position the company in the industry. The strategy consisted of creating a robust year-long marketing plan, along with various marketing collateral, to convey the distinguished, design-oriented nature of MCA. The approach was centered around defining a cohesive communication language which was implemented through a website redesign, creating a consistent drawing language, various digital and print campaigns, public relations, and participation in major events and exhibitions. 

MCA's portfolio of work includes Salesforce.com, Inc.'s global workplaces, the US Department of State’s Bureau of Overseas Building Operations, Quest Diagnostics New York offices, the Moscone Center expansion in San Francisco, the SFJAZZ Center in San Francisco, UCSF Joan and Sanford I. Weill Neurosciences Building, the LightHouse for the Blind and Visually Impaired to name a few. This distinguished portfolio of work is the result of the creative endeavor and long term commitment of founder Mark Cavagnero along with an incredibly talented team of design professionals.

DEMIRCHELIE is a design agency based in San Francisco, spanning multiple contexts to include creative direction, architecture, and product design, focused on projects that serve as a reflection of our time, current technology and culture. The practice places experience at the core of the design process in generating designs that captivate the senses and cultivate social inclusion and interaction.