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GRAPHIC DESIGN 2019

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Backdrop 2018


Backdrop 2018
Backdrop 2018

Designers: Helen Steed, Rogerio Lionzo, and Alec Klein, Aruliden, New York, New York, USA
Client: Backdrop, New York, New York, USA


Backdrop 2018
Backdrop 2018

Project Description

Backdrop is a new paint company redefining how we look and shop for paint and paint supplies.Painting today is pretty painful. From multiple trips to the hardware store to tiny color cards; from messy sampling to expensive supplies—the paint industry is deeply outdated. The Backdrop founders, in collaboration with our team, identified that there was an easier way to both search for the perfect color, test it at home with adhesive squares, and buy paint straight to your home. We partnered with DTC brand Backdrop to transform the painting process from picking your perfect color to finding the right supplies, to applying your final coat. From logo to typography to photography style, every aspect of how Backdrop shows up in the world was carefully curated and designed to get the job done. Our graphic and industrial designers worked side-by-side to apply the new identity to Backdrop’s painting tools and packaging and ensure the brand’s IRL experiences measured up to its digital expression.