Designers: Xuehan Ren, Wen Zhou, Dan Huang, Jean-Pierre Lacroix, Ma Bing, Sharon Eugene, Kim Yokota, Sheryl Keller-Ziesmann, Murtuza Kitabi, and Marcos Terenzio, Shikatani Lacroix Design (SLD) & Metathink, Toronto, Ontario, Canada
Client: Nu Skin China, Shenzhen City, Guangdong Province, China
SLD worked collaboratively with consulting firm, MetaThink, to build a new flagship store that is an immersive, engaging experience. In partnership with MetaThink, SLD conducted extensive research to better understand various pain points from the perspective of Nu Skin, their business partners, and their customers. Through interviews with management and employees, on-site research, audits of competitors and best-in-class industry leaders, brainstorming sessions and workshops, the team determined a design concept that would support Nu Skin’s tagline: “Discover the Best You.”
An important aspect of this process was in determining the message that Nu Skin wanted to convey, and how to Nu Skin’s “Fountain of Youth” logo, the “Fountain of You” exemplifies youth, wellness and energy while also conveying the idea that each person entering Nu Xtore is like a drop of water, and as they journey through the space, they will experience the ripple effect that a single drop can make. The theme of circular ripples and droplets serves as a foundation for the entire design.
