Celebrating 75 Years of Iconic Design. Good Design® online submissions are open.

Building on the strong identity of Philips Norelco’s shaving range, this is one of the latest evolutions of the design language and signature elements. Designed for men who previously used manual blades, this shaver offers a more skin friendly solution. The design cues leverage those of manual blade tools to appeal to these users, with explicit focus on the grip as well as communicating the skin protecting benefits via materials and patterns. Metalized surfaces radiate quality and value. The UI only appears when needed, with a focus on ease of use before, during and after shaving.