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Traditionally, consumers who enjoy playing drums at home had limited options, if they did not want to start a war with their neighbors. They could set up a dedicated sound-insulated room, spend up to $7,000 on high-end electronic drums, or practice on a cheaper kit, without the proper feel and realistic sounds. In addition, analog drum kits can be difficult to set up for live performances and require constant tweaking. They can also be challenging to record accurately, which can be a hindrance for aspiring rock stars who want to capture their performances on tape. Simmons is a pioneering electronic drum brand founded in 1978 by Dave Simmons in the UK. Many chart-topping albums from the 80s and 90s have been recorded with Simmons drums. It could be argued that the unique electronic sound produced by Simmons drums played a significant role in shaping the distinct sound of music during that era. The R&D team at Simmons partnered with Loft on an ambitious project to create a drum kit that would offer both high playability and exceptional sound quality at an affordable price point.

Aspiring drummers have to carefully select the best kit that meets their needs and budget. Many brands compromise on important features such as sound quality and performance, and not all drum kit models offer the same level of playability. Therefore, it is crucial for drummers to ensure that they are investing in a kit that will help them develop their skills and achieve their musical goals.

The design team was tasked to design a drum kit that was both sturdy and highly playable, while also ensuring that the selected materials and electronics were affordable. This required a deep understanding of the needs and preferences of drummers at various skill levels, as well as a careful balance of factors such as sound quality, durability and mechanical ruggedness. The team conducted extensive research and testing to develop a product that would deliver on all fronts for beginners and experienced drummers alike.

The Simmons Titan 50 drum kit is designed to offer drummers a high level of playability, sound quality, and durability at an affordable price point. The kit features newly designed mesh drum heads, which provide a realistic feel and response similar to that of traditional drum heads, while also offering a quieter playing experience. Special consideration was given to achieving a best-in-class drum rack. The extruded rectangular profile offers a sturdy platform, while the carefully designed drum hardware offers maximum adjustability for all different drum styles, ensuring that the drum kit can withstand heavy use and frequent transportation. Additionally, the snare pad on the Titan 50 is a dual-zone pad, allowing for separate snare and rim sounds to provide more expressive playing capabilities. The cymbal pads feature a choke function so that drummers can stop the sound by grabbing the cymbal, just like on traditional cymbals. The drum module is easy to navigate with a clear LCD display and intuitive controls. It offers a range of pre-configured drum kits designed to suit different musical styles and genres, making it easy for drummers to find the right sound for their needs. Overall, the Simmons Titan 50 drum kit offers drummers a combination of high-quality features, affordability, and versatility, making it an excellent choice for both beginners and experienced players.

The Simmons Titan 50 drum kit was an instant success, becoming one of the top-selling items at all retail locations. Its durability and playability were recognized by the drumming community and offer great value for years to come. The design team struck the right balance between features and clever design solutions to offer an affordable and robust product. This success has helped revive the Simmons brand's relevance in the market. It has identified a niche in the market for high-quality, affordable, and highly playable electronic drum kits. The brand has a rich history in electronic drum kit production and it's great to see it back in the limelight with such a well-received product.