Brand strategy for the family of tourniquet products to continue the successfuluser loyalty and communicate the client legacy of improving quality of life for patients worldwide.
Used during surgery, tourniquet technology senses, calculates and reports the cuff occlusion pressure necessary to achieve complete bloodless field in the operative limb. Personalized Pressure™ Technology helps surgeons individualize, and often lower, cuff pressure. Technologies associated with the product:
Limb Occlusion Pressure (LOP): Technology that calculates patient pressure at an individual level and applies the minimum amount of tourniquet pressure necessary to occlude the limb in that specific situation.
Line Occlusion Detection: Technology that identifies a line occlusion between a line and a cuff Cuff Alert: Technology that prevents setting the unit to STANDBY with pressure in the tourniquet cuff
Automatic IVRA Cuff Lock Out: Technology that prevents accidental dual cuff release. Improper deflations have resulted in serious injuries and death.
Advanced Leak Detection: Technology that monitors a cuff for variation intraoperatively to report potential cuff/hose leaks
Pre-Op Cuff Test: Technology that allows for pre-op cuff leak testing
Applying lower tourniquet pressure has been found to result in less post-operative pain; minimizing tourniquet pressure and pressure gradients by using lower pressure helps minimize the risk of nerve-related injuries. http://www.zimmerbiomet.com/medical-professionals/surgical-and-operating-room-solutions/product/ats-4000-tourniquet.html
The goal was to build brand recognition by designing a new Tourniquet product form and a new digital user interface to communicate the elegant and sophisticated technological innovation associated with Client’s Personalized Pressure™ Technology. The design team, in undertaking this project had to manage awareness of surgical team and patient needs that are often in life or death situations when the tourniquet system is in use. It was important that both the product form and UX communicate professionalism, precision, safety and accuracy to the surgical team that could be dealing with these stressful clinical situations.
To understand these subtleties, the design and development team went on a research discovery mission of legacy and competitive products including observation and interviews with medical experts to identify opportunities for improved interaction with the product and to understand what stakeholders defined as “intuitive” and “simplicity” to understand the success and shortcomings of current products.
The design team focused on creating and making consistent brand elements by developing a product architecture and configuration that supports complete blood occlusion. The inherently intuitive to use line of products maintain clean aesthetic lines that express technical sophistication yet communicate approachability.
The new large touch screen interface, which replaces analog controls, includes one-finger use for safe control and accident reduction; a rich system of icons and logic, a multi-language navigation system, as well as diagnostics and training applications. Product development included product architecture and design, CAD geometry and support for agency approval of the device.
