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PACKAGING 2022

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Relish Life Packaging | 2021


Relish Life Packaging | 2021
Relish Life Packaging | 2021

Designers: Structural Packaging Design, Card79, San Francisco, California, USA
Client: Lihua Direct, Co. Ltd., Fremont, California, USA


Relish Life Packaging | 2021
Relish Life Packaging | 2021

Project Description

Card79 partnered with Relish Life to design monthly subscription packages and create a packaging system that provides members with a delightful and sustainable delivery of their medication while reinforcing the company's commitment to holistic weight loss and mental health. Relish is a company that makes weight loss achievable and sustainable by delivering weight loss medication to your door once a month. Each cardboard package includes a recyclable pouch which contains the weight loss medication and a complimentary gift that is held in the built-in compartment.

The challenge we faced when designing this product was trying to create packaging that was optimized for usability and sustainability while still standing out from traditional cardboard packaging. We wanted to design an enjoyable unboxing experience for our users which led to this product’s distinctive perforated tear-off strip that allows for easy opening and bright graphic prints on the interior.

The materials chosen for this product were picked with sustainability in mind as we opted to use eco-friendly materials or materials that are easily recyclable. The corrugated cardboard used for this packaging contains no polymers which are usually added to cardboard to prolong its use. However, those polymers are difficult to break down and result in greater amounts of waste. Relish packaging is not coated in these polymers, which reduces the overall waste produced in manufacturing.

Relish packaging was designed to be innovative, functional, and sustainable.