Celebrating 75 Years of Iconic Design. Good Design® online submissions are open.

Atomberg Technologies, a new age home appliance brand, is breaking boundaries and revolutionizing Indian homes with its innovative products & technology. Atombergs’ ‘MG 1’ is the first-ever BLDC inverter motor technology mixer grinder that celebrates Indian cooking style.

With this the designers enter into kitchen-tech to add value to the kitchen of the customers. An energy-efficient kitchen appliance with a power rating of ~485 W and tough grinding ~18000 rpm. Its 'slow mode' is a unique proposition to retain texture and taste during the food grinding process, preventing food heating as it utilizes a critical slow rotational speed.

This feature cherishes the essence of traditional Indian culinary process and the love for certain textures in chutneys. This mode is built to handle delicateness, for example it won't crush the seeds while making orange juice, keeping bitterness away. MG 1 has 4 jars - Chutney, Dry Grinding, Liquidizing, and the first-ever Chopper Jar.

A smart, interactive LED display around the knob indicates speeds, warning signs and makes MG 1 safe to use. Example, it guides the user if the knob is at any other working position than zero when the jar is placed till then MG1 remains in non-functional mode. It comes in two unique colors - GBlack and Wine Red.

MG 1’s seamless design has no vents, making its maintenance easy in a space where cleanliness is always vital. The body design is done from a usage perspective which reduces crevices for kitchen bugs & roaches. Each jar has been designed meticulously to meet the needs of users and provide comfort while preparing Indian cuisines.

The chopper jar has a ‘smart jar type’ detection technology. Moreover, it is perfect for tearless onion chopping and some delightful chunky salsa dip. The inspiration for deep high gloss colors ‘GBlack and Wine Red’, comes from popular Indian kitchen interior trends, user behavior for product usage and maintenance of hygiene. These colors blend effortlessly in the kitchen and cater to varied consumer’s aesthetic preferences.

MG 1 is designed to be intuitive & easy to use. Furthermore, the layer of safety makes it an ideal companion for the kitchen. It has a jar position detection mechanism so that it doesn't start till it is placed in the correct position. MG 1 is a beautiful combination of modern aesthetics and technology. It solves user concerns and extends possibilities for the tech-driven Indian users of today.