Designer: Brand New World AG, Zurich, Switzerland
Manufacturer: Hidden Sound GmbH, Zurich, Switzerland
HIDDEN SOUND stands for sustainable, responsible, zero-waste, high-end handmade Swiss quality thinking – designed in Switzerland, handmade in Europe, in Serbia.
The aesthetic signature of HIDDEN SOUND was created in collaboration with the Swiss design agency Brand New World and created an unmistakable look that combines groundbreaking sound properties with minimalist shapes. HIDDEN SOUND is now a company founded in Zurich by Igor Radojević, Vesna Jelovac and Jovan Jelovac. After three years of development, two products, HIDDEN ECO and HIDDEN EVO, were developed, followed by the Swiss IP registration. HIDDEN SOUND’s mission is to reinvent HiFi sound, making the audiophile sound of tomorrow affordable to anyone today, by means of revolutionary technology and design.
HIDDEN SOUND is changing the world of audio forever: Featuring ground-breaking 360-degree intelligibility and crystal clarity of sound, thanks to innovative DML and DSP technologies. Swiss-designed, hand-crafted in Serbia, revolutionary sound systems from sustainable materials, changing the laws of physics. Creating absolutely no listening fatigue, with the depth of emotion of high-fidelity. HIDDEN SOUND delivers a total democratization of audiophile sound, thanks to its paradigm-shifting innovative technology and production process, enabling unprecedented affordability of high-end HiFi.
Through their pared-back aesthetic and material palette, HIDDEN SOUND speakers celebrate timeless, essentialist Bauhaus design.
HIDDEN SOUND makes sound as best described by Nikola Tesla: “If you want to understand the universe, think of energy, frequency and vibration.” • Both HIDDEN SOUND sets change the audio world forever with their technology and design, and offer groundbreaking 360-degree intelligibility and crystal-clear sound thanks to innovative DML and DSP technologies.
The proprietary design uses micro-vibration to create digital sound, allowing the ultra-thin design of HIDDEN SOUND speakers to be created with unprecedented shape. The secret of turning DML loudspeakers into an audiophile hi-fi system lies in our unique, patented DSP technology (Digital Signal Processing) - the brain of the system - which is integrated into our HIDDEN CUBE, driving the entire sound system including the loudspeakers.
The concept comprises two active digital sound sets, each consisting of two 8 mm thin, super-light smartphone/tablet-sized DML loudspeakers, each driven by a compact subwoofer with an integrated digital DSP amplifier. A 4mm first layer of sustainable balsa harvested from reforested plantations uses advanced micro-vibrations generated by DML technology to create digital sound, covered by a uniquely designed second layer of 4mm acoustic foam. • Held in a minimalist 8mm thin frame with an integrated desk/bookshelf stand, made from machined hard-coated recycled aluminum. Both sound systems feature natural, perfectly balanced, studio-quality 360° omnidirectional sound that is nothing short of impressive with its sonic attention to detail.
HIDDEN SOUND changes the way people listen forever, with unprecedented omnidirectional sound: room-filling sound across the entire frequency range, with a high homogeneity of the sound field that sounds amazing from every angle and at each volume is balanced. • Easy to use - Plug and play in no time via Bluetooth and your smartphone. Thanks to HIDDEN SOUND's own digital amplifier, integrated DSP software and self-developed sound algorithms, neither an amplifier nor an equalizer are required. The digital HIDDEN SOUND system plays directly out of the box with the smartphone or TV via Bluetooth or even with the CD player, mixer or a turntable with an additional preamp. It is affordable – arguably the best deal on the market for comparable sound quality thanks to innovative DML and DSP technologies. It is iconic with uniquely thin loudspeakers in a minimalist geometric, timeless design.
Both HIDDEN SOUND sets are changing the world of audio forever with its tech, featuring ground-breaking 360-degree intelligibility and crystal clarity of sound, thanks to innovative DML and DSP technologies. HIDDEN SOUND also completely changes the current global production model for audiophile HiFi: It’s pure sustainable, responsible, no-waste handcrafted Swiss quality thinking.
Handmade technology products are becoming rarer by the day. Audiophile products in large series are increasingly all the same, with serious compromises in quality. HIDDEN SOUND has invested all its time and energy to combine the seemingly impossible: To enable a part of the process to allow for high-tech, perfect industrial series products, which then are painstakingly finalized and fine-tuned in an old-fashioned, hand-crafted methodology. Like a precious, old-fashioned Stradivarius violin.
Both HIDDEN SOUND’s revolutionary audiophile sound systems feature sustainable materials: Recycled aluminum and sustainable balsa wood, grown in reforested plantations.
HIDDEN SOUND delivers a total democratization of audiophile sound, thanks to its paradigm-shifting innovative technology and production process, enabling unprecedented affordability of high-end HiFi. HIDDEN SOUND changes the way people listen forever, featuring never before experienced omnidirectional sound: Room-filling sound across a full frequency range, featuring a high homogeneity of the sound field, that sounds amazing from every angle, balanced at any volume.
The designers stripped away everything not required by the pure function of sheer sound excellence. The shape of our speakers’ sound-producing area is the golden ratio - the only one that produces high-end sound with DML technology - merely supported with a thin-as-possible aluminum frame to hold the tech together with an integrated foot to stand, not covered at the back. A naked beauty.
